Dricrete is a top supplier of waterproofed concrete additives in Califonia. Their hydrophilic additives use water to accomplish self waterproofing of concrete. As a result, structures built with Dricrete actively improve in strength and integrity over time.
This is an obscure business to communicate, but using extensive technical and market research Dricrete was provided with a strong and effectively clear brand that not only got them attention, but let's people know exactly what they do.
Image and tone are critical for a brand like this. The content of each photo, the color, and composition must move the user forward while communicating the right message for the client. Photos were selected or produced for use on the Dricrete website which you can view here.
Dricrete's logo wasn't serving them and they needed a serious improvement. This is the result of extensive research and and 2 phases of design working closely with the needs and intention of the founder.
Brands like Dricrete must rely on relationships and their brand must function in the world not just as a representation of the company but also a way for contractors and employees to stand out and look good.
Social media is an opportunity for companies like Dricrete to educate their potential customers. As part of this branding package Dricrete's Linkedin was optimized and a package of posts based on site photography was delivered.