Uptime, a now fairly common energy drink, brought me in to flesh out a logo and color scheme they commissioned from a branding firm. As a VC Uptime used a lot of contractors to help them generate video and image content. Below is a style guide made specifically to help these contractors create the most effective and consistent content which has since allowed Uptime to grow rapidly throughout the Western US.

UPTIME_Brand_Guide-page1
UPTIME_Brand_Guide-page19
UPTIME_Brand_Guide-page18
UPTIME_Brand_Guide-page17
UPTIME_Brand_Guide-page16
UPTIME_Brand_Guide-page15
UPTIME_Brand_Guide-page14
UPTIME_Brand_Guide-page13
UPTIME_Brand_Guide-page12
UPTIME_Brand_Guide-page11
UPTIME_Brand_Guide-page10
UPTIME_Brand_Guide-page9
UPTIME_Brand_Guide-page8
UPTIME_Brand_Guide-page7
UPTIME_Brand_Guide-page6
UPTIME_Brand_Guide-page5
UPTIME_Brand_Guide-page4
UPTIME_Brand_Guide-page3
UPTIME_Brand_Guide-page2