By 2011 Myspace had been sold to Fox, failed, then sold again to Specific Media and Justin Timberlake. A rebrand, a total restructuring of the platform, and a total reset of the creative team were done soon after. It was at this time I came to work for them while still at their Fox location in Beverly Hills. The creative environment was fast paced and experimental—hopes for resurrecting the brand were high. Most interesting of all for me, most of the creative staff were fellow ACCD alumni who I knew.
During this time a steady stream of content creators, artists, musicians, and collaborators cycled through the office in order to create huge amounts of content for the site. Below are the brand and video standards I designed to maintain brand consistency. This project eventually lead to my placement as Senior Designer and Brand Manager for Myspace until their eventual shuttering in 2014 due to parent company losses. Due to an extremely talented team Myspace was profitable from Q1 2013 to Q3 2014 in a time where sites like Spotify were not.
You can see samples of my work for Myspace 'Secret Show' here.